Your online presence, including your website serves as the hub for all your business activity. At TA our Charlotte web design team and website design strategies focus on efficient, easy to use beautiful representations of your brand. Web design that focuses on easy smooth experiences leave a lasting impression on your visitors. As such, web development can be integrated to include an online store, customer inquiry, social media, and marketing collateral. It is the solution to creating a foothold for brand visibility and your digital marketing efforts.

Your brand’s online visibility is geared towards creating the ultimate user end experience. At TalenAlexander we provide full online visibility services, approaching web design with an old school meets new school philosophy and seamlessly integrating your web and mobile content into a Search Engine Optimized (SEO) online presence.

At TalenAlexander, we use a tried and tested approach to website development, these are:

TalenAlexander Website Development Process


Discovery is one of the most important phases of website development. This allows our team to get a solid understanding of your Charlotte area company and your people and create a plan to help you achieve your business goals through your online presence and enhanced visibility. We ensure that your vision and goals are met and projected through your digital story to reach your target audience with fully optimized content.


Using the information we gather in the discovery phase, we put together a plan for your website, the first part of this plan is a site map for the content. This contains the main topic and subtopics that will be used as a guide for the design and content creation. Part of the planning process also involves defining what technologies will be used to create your website. This includes answering questions such as; Will your website require ecommerce or online selling, What CMS (Content Management System) will be used.


Your vision becomes reality in the design phase where our local and experienced Charlotte web design team works on a number of graphical concepts that will help determine the look and feel of your website. We’ll work with you to narrow down a design from a number of mock-ups, normally jpeg image files. We’ll walk you through the design elements, explain the functionality and together we’ll create a single design guide that will be turned into you shiny new website. The world is mobile these days and we see the percentage of visitors to our websites swing quickly to be a mostly mobile audience. All our websites are designed with a mobile first approach to ensure the best experience possible for your users.


Now it’s time to create the website itself. Our team of experienced developers have an advanced understanding of front-end web development, this includes writing valid HTML / CSS code that follows current web standards and best practices. They will take the design elements from the design phase and create your functional website. We’ll start off creating a homepage and inner page layout and work with you until everyone is happy with the direction we are heading. Once approved, the inner page layout will be used as a template for the remaining content and functionality.

During the design phase and continued throughout the development phase, our content creation team is hard at work writing easily readable and SEO (Search Engine Optimization) friendly content. Every website we build is built with online visibility in mind. It’s pointless building a website if nobody can find you in the search engines. We ensure that every modern best practice is followed so your website is highly optimized and ready to be indexed from day one.


One of the most important parts of launching a new website is testing its compatibility and functionality. We put your new website through rigorous testing on multiple devices, from desktop computers, tablets and mobile phones all using multiple different browsers on each device. We test using Google Chrome, Mozilla Firefox and Microsoft Edge to ensure there aren’t any last minute compatibility issues or viewing differences between the different web browsers.


Once your website is live, keeping it running at peak condition and secured from malicious intruders is as important as the creation process itself. Hosting and managing a Website is a complex task when handled properly requiring many behind the scenes activities be performed. TalenAlexander has an expert Charlotte website design team to provide hosting support These activities allow us to keep your Websites running, optimized and safe from malicious activity. Malicious activity prevention being a large activity in itself.

TalenAlexander’s website maintenance includes the following service:

  • High Performance Website Hosting.
  • Daily backup of your database and weekly backup of your complete website both locally and to a secondary offsite storage location in case of server failure.
  • Continuous malicious activity monitoring and prevention.
  • Website update monitoring, installation and testing.
  • Website Content Maintenance.
  • Search Engine Optimisation
  • Responsive Website Design
  • Content Management Systems (CMS)
  • WordPress
  • Joomla
  • Magento
  • Online Banners
  • Local Citation Building
  • Local Listing Verification
  • ECommerce Implementation
  • Small Business Website Design
  • Tracking, and ROI calculation
  • HTML5
  • CSS3
  • PHP
  • Social Media Marketing
  • Content Marketing
  • Javascript
  • JQuery
  • Domain Registration
  • Web hosting & Site Maintenance
  • Website Analysis
  • On Site Optimization
  • Blogging
  • Copywriting
  • Navigation Structure
  • Site Speed Improvement
  • Google Webmaster Tools
  • Search Engine Indexation
  • Landing Pages
  • Link Building
  • Creative Writing
  • Press Releases
  • Content Syndication