10 Influencers Who Have An Active Presence On Social Media Establishing your brand’s presence on social media — especially when you are a new player — can be extremely difficult. To elaborate, it’s difficult to establish notoriety without the backing of powerful influencers in your industry. Influencers are key thought leaders for big brands [...]
7 Examples of Product Placement that are Hard to Miss Call it product placement, brand integration or embedded marketing, -- it's all a mater of semantics -- with each term referring to an "Advertising technique that is used by brands and businesses to promote their business and service via a non-traditional advertising technique.” - Business Dictionary. When the [...]
Pokemon GO! and how it's changing the game for Location Based Marketers! There is a new (some could argue old!) game taking over –Pokémon GO! Millions of people are playing and it is not very difficult to find these “Pokémon Hunters” everywhere you look. You may even bump into one while shopping at a [...]
What Does the Future of Artificial Intelligence Mean for Branding? More than 300 million active users and 80 million photos and videos shared on a daily basis are enough to tell us that the Instagram community is taking some giant strides ahead, giving tough competition to other content-sharing platforms. Every day, new, improved and innovative content is being uploaded [...]
8 Ways to Get Others to Retweet Your Content Over the years Twitter has continued to grow their audience and engagement.For those still on the fence about whether or not to jump on the Twitter bandwagon, here are some statistics from Search Engine Watch, which hint at the massive popularity (and future growth) of the Global social [...]
The Business of Branding Yourself We talk a great deal about branding for our clients at TalenAlexander, but one aspect of branding we’ve yet to discuss with you is, personal branding. Branding on a business-level is common, but today branding is becoming just as important on a personal level. After all, you might [...]
Coffee Talk Happy Monday once again! We hope you had a wonderful weekend and are ready to take on the week with a bang, and to help you do so, let’s start the day off with some Coffee Talk. What’s been happening in the tech world as of late? It seems that Google’s [...]
Are You Making One of These 10 Common Mistakes That Will Kill Your Social Media Campaign? Social media is booming like never before and with millions of subscribers using services like Facebook and Twitter every day, it is not surprising that it has become the ubiquitous marketing channel for every brand. At TalenAlexander, we [...]
Top 12 Search Engine Ranking Factors and How they Influence a Website’s Reach Google determines the rank of a website by taking into account, 200+ factors including domain age, keywords, content quality, social media presence and many more. As a webmaster, in charge of your site’s rankings, you’ve got a tough job on your [...]
