A Foray Into Nike's Advertising: Marketing v. Branding “Just Do It.” I’m sure you’re familiar with this phrase and upon reading it, had an immediate association with the athletic apparel brand, Nike. For over 50 years the sportswear company has created global campaigns and co-branding partnerships with elite athletes in every sport from track [...]
It's Time To Lay These Five SEO Tactics To Rest The internet is synonymous with change and thus, so is search engine optimization! Our team at TalenAlexander is proactive and trained to understand the subtle, nuanced changes Google has introduced with their Hummingbird, Panda, and Penguin updates. Over time, we have helped numerous clients [...]
Are You Making One of These 10 Common Mistakes That Will Kill Your Social Media Campaign? Social media is booming like never before and with millions of subscribers using services like Facebook and Twitter every day, it is not surprising that it has become the ubiquitous marketing channel for every brand. At TalenAlexander, we [...]
Consumer Behavior Stumps Top Research Institutes, So What Can Your Marketing Department Do? 15 years ago the record industry was unaware of the shifting tide that would forever change how people purchased and listened to music. The eventual rise of the mp3 and p2p sharing services like Napster, Kazaa, and Morpheus took the industry [...]
