Bridging The Digital Gap Between Branding and Marketing
Bridging The Digital Gap Between Branding and Marketing Content marketing is nothing short of new. Rooted in advertising and the arrival of salesmanship in the [...]
5 Merry Ways Product Marketers Can Help Drive Sales in The Holiday Season
5 Merry Ways Product Marketers Can Help Drive Sales in The Holiday Season Whether you’re a big brand or small one, hopefully you set your sights on the holiday season early. [...]
Marketing Campaigns Aimed At Children
Marketing Campaigns Aimed At Children In stark contrast to the marketing campaigns that are targeted towards adults, the ones that cater to children as their [...]
9 Tips for Choosing Post Topics
9 Tips for Choosing Post Topics To write something that is worth reading, requires a topic that is engaging. Only if the topic is relevant to the readers, will [...]
5 Great Tips to Ace Marketing to Millennials
5 Great Tips to Ace Marketing to Millennials What do the Spice Girls, The Titanic (film), E.T., Pokémon, Windows, and David Beckham all have in common? In one word the answer is – Millennials. [...]
Seven Ways To Increase Your Customer Engagement On Social Media
Seven Ways To Increase Your Customer Engagement On Social Media Take a moment and try to imagine the worst case scenario for your social media strategy. Is it amassing a [...]
8 Marketing Lessons from the All-Time Best-Selling Children’s Book
8 Marketing Lessons from the All-Time Best-Selling Children's Book The fantasy series by J.K. Rowling about a boy wizard – Harry Potter – still continues to excite millions of ‘Potterheads’ around the [...]
8 Best Commercial Spots of 2016 So Far, and What Makes Them Special
8 Best Commercial Spots of 2016 So Far, and What Makes Them Special Commercial spots do not generate impressions, but instead they leave impressions. Being so, they are a wonderful tool to [...]
A Lazy Marketer’s Guide To Brand Content
A Lazy Marketer's Guide To Brand Content What do you know about branded content? If that caused a pause — don’t worry — you probably know more than you think. [...]
5 Commandments of The (Small) Business Branding Bible
5 Commandments of The (Small) Business Branding Bible Brands are everywhere and no matter where you go, chances are that you’ll run into brand collateral. Due to the breakneck speed at [...]
