Happy Holidays from your TalenAlexander Team! We wanted to take a moment to tell you how grateful we are to partner with you to grow your business and help you #LOVEYOURBRAND. As we celebrate the holiday season, we are reminded of how blessed we are with the opportunity to serve our community. [...]
Bridging The Digital Gap Between Branding and Marketing Content marketing is nothing short of new. Rooted in advertising and the arrival of salesmanship in the business world, top tier brands and agencies have long since been working together. Their task:Capture the heart and mind of their audience. […]
We're partnering with CharlotteFive! At TalenAlexander, we’re all about innovation. Through collaborative projects and the sharing of information, we’ve experienced growth in business expansion, talent retention, and ROI. And one of the ways TA owner Jason Ramsey has realized we can make a greater impact is by becoming embedded in the local community. That’s why [...]
6 Evergreen Branding Lessons From Marketing Master David Ogilvy David Ogilvy isn’t referred to as the ‘Father of Advertising’ for nothing. His advertising philosophy stemmed from the four principles of: Creative Brilliance Research Actual Results (for Clients) Professional Discipline Based on these principles, Ogilvy created a rich body of work and left a [...]
Want to Know The Secret To Crafting Perfect Headlines? Did you notice anything in particular about the preceding headlines? Well beyond the fact that they’re all taking from printed publications, they’re all pretty abysmal. So, where is it that these headlines are missed the mark? Each of these titles offers far [...]
7 Crazy Examples Of Limited Edition Marketing Scarcity sells. This is an age-old belief leading brands — especially for luxury goods — to churn out limited edition products year after year. This marketing strategy is used by companies internationally and there are examples aplenty of brands who have made an effort to capture [...]
10 Influencers Who Have An Active Presence On Social Media Establishing your brand’s presence on social media — especially when you are a new player — can be extremely difficult. To elaborate, it’s difficult to establish notoriety without the backing of powerful influencers in your industry. Influencers are key thought leaders for big brands [...]
Seven Ways To Increase Your Customer Engagement On Social Media Take a moment and try to imagine the worst case scenario for your social media strategy. Is it amassing a huge potential customer base? Or is it gaining enough traffic to your website? In truth, while user engagement may not have crossed your mind, it [...]
5 Commandments of The (Small) Business Branding Bible Brands are everywhere and no matter where you go, chances are that you’ll run into brand collateral. Due to the breakneck speed at which organizations – big and small – are evolving into brands, anything is possible. So, maybe you’ll end up running into a hermit crab on a seashore [...]
6 Lessons We Learned From Brand Failures Over The Years The New Coke fiasco of The Coca-Cola Company is a well-known incident in the folklores …or rather the “cokelores” of the marketing world. This is a popular example of brand failure (due to poor market research), and there is a lot to learn from it. But then [...]
