Brand Integrity: How to be Political Without Taking a Stance Every four years the American political climate heats up, revealing starkly contrasting views on a variety of issues. Presidential, gubernatorial, and municipal elections are collectively held the second Tuesday of November with voters casting ballots for their preferred candidates. This is preceded by months, or [...]
5 Personalities Who Exemplify Personal Branding Most of the time when we think of branding, we think in terms of a business or organization, but we often overlook personal branding. Well known CEO’s, political and public figures have all established highly recognizable personal brands, endearing themselves to the general public and the corporate world. These individuals have consciously positioned their lifestyle [...]
The Culture of Personality in Politics Today marks the start of the Republican National Convention in Cleveland, Ohio. The event features a line up of speakers ranging from military personal and entertainers to politicians and entrepreneurs. Following suit, the Democratic National Convention will kick off one week later in Philadelphia, PA. There will be personality in abundance as [...]
