Six Tips for Building Your Brand Identity and Influence 1. Develop & Refine Your Message Maybe you’ve recently started your company or perhaps you’ve have been on the market for a while now. Either way, this first tip should be addressed somewhat frequently. No matter where your brand is, it was started because you [...]
4 Marketing Mistakes That Used to Make Bank If you are lucky enough to have an illustrious career, you may remember simpler times when gathering up new business was all about networking, cold calling, and sending flyers through the mail. Many small businesses were built through local, grassroots campaigns and always paid to be in [...]
Top 3 Agency Tricks to Get More Followers on Instagram Have you ever liked a picture on Instagram and later received a follow request from a complete stranger? What thoughts ran through your head as you pulled up your newest virtual acquaintance’s Instagram feed? If you’re like us, you were definitely excited about the newest [...]
We're partnering with CharlotteFive! At TalenAlexander, we’re all about innovation. Through collaborative projects and the sharing of information, we’ve experienced growth in business expansion, talent retention, and ROI. And one of the ways TA owner Jason Ramsey has realized we can make a greater impact is by becoming embedded in the local community. That’s why [...]
How to Respond to your Comment Section The tricky part is that your social profiles act as the face of your brand. So how do you keep it blemish free? You don’t – people will always complain. It’s what you do after the complaint that matters. – Jade Furubayashi, Simply Measured To comment or not [...]
7 Ridiculously Sexist Advertisements That Will Make You Cringe “Perhaps I can stay by the fire and mend your socks and scream if I hear any strange noises.” Kristin Cashore, Graceling So, if you’re a woman, you’re supposed to cook, clean, and take care of the household chores. For [...]
6 Evergreen Branding Lessons From Marketing Master David Ogilvy David Ogilvy isn’t referred to as the ‘Father of Advertising’ for nothing. His advertising philosophy stemmed from the four principles of: Creative Brilliance Research Actual Results (for Clients) Professional Discipline Based on these principles, Ogilvy created a rich body of work and left a [...]
Want to Know The Secret To Crafting Perfect Headlines? Did you notice anything in particular about the preceding headlines? Well beyond the fact that they’re all taking from printed publications, they’re all pretty abysmal. So, where is it that these headlines are missed the mark? Each of these titles offers far [...]
5 TED Talks To Help You Rethink Digital Marketing Digital marketing is expanding everyday with technical advancements in web and mobile applications. For this reason, marketers themselves must be fluid and dynamic with the changing times. However, how can you differentiate yourself from the pack when using the same strategy or communications mediums that the entire [...]
Marketing the Holiday Season The holiday season is upon us and you know what that means? Marketing efforts are at an all-time high as we near the end of the calendar year. Every year beginning with Halloween, product-driven campaigns permeate radio, television, print, and more recently, social media. Consumers happily – depending on who you [...]
