Spread Love: Small Business Week

Spread Love: Small Business Week Small Business Week has been a national event occurring during the first week of May since 1953 —  a presidential proclamation was made in 1963 officially establishing the week as a national event. Introduced by the U.S. Small Business Administration as a way to honor distinguished small business [...]

A Foray Into Nike’s Advertising: Marketing v. Branding

A Foray Into Nike's Advertising: Marketing v. Branding “Just Do It.” I’m sure you’re familiar with this phrase and upon reading it, had an immediate association with the athletic apparel brand, Nike. For over 50 years the sportswear company has created global campaigns and co-branding partnerships with elite athletes in every sport from track [...]

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