5 Merry Ways Product Marketers Can Help Drive Sales in The Holiday Season Whether you’re a big brand or small one, hopefully you set your sights on the holiday season early. While it is the season for merriment and spending time with friends and family, it is also ‘Open Season’ for marketers trying to connect or [...]
Marketing Christmas, The Holiday Shopping Bonanza You know what time it is. As soon as the clock struck midnight on Halloween, October 31st, we moved not only into November, but into peak holiday season. Adobe predicts, “...This year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to [...]
The Truth About Content Marketing Digital marketers will tell you content marketing is madness and that you have to find a way to balance the chaos. Even seasoned players in the industry have a tough time creating, implementing, and measuring a content marketing campaign because intangibles and pitfalls aplenty threaten to bog down [...]
