8 Marketing Lessons from the All-Time Best-Selling Children’s Book

8 Marketing Lessons from the All-Time Best-Selling Children's Book The fantasy series by J.K. Rowling about a boy wizard – Harry Potter – still continues to excite millions of ‘Potterheads’ around the globe.  With Pottermania far from being over, fans anxiously await in serpentine queues to get their hands on the latest installations of the series. Meanwhile, others patiently wait for [...]