Bridging The Digital Gap Between Branding and Marketing Content marketing is nothing short of new. Rooted in advertising and the arrival of salesmanship in the business world, top tier brands and agencies have long since been working together. Their task:Capture the heart and mind of their audience. […]
The 7 Elements to Effective Brand Storytelling We’ve listed The 7 Elements to Effective Brand Storytelling. Use the Legend included in this post along with the corresponding numbers to define the narrative. John was upset he failed his midterm exam, and embarrassed because he was benched from sporting competitions. In order to participate, he must improve [...]
Hiring the Right Digital Marketing Director In the current advertising world, the position of Digital Marketing Director has developed quite the industry mystique. To start, you may have heard a number of associated names like, Content Manager Content Strategist Chief Content Officer Content Marketing Manager Chief Story-Teller [...]
5 TED Talks To Help You Rethink Digital Marketing Digital marketing is expanding everyday with technical advancements in web and mobile applications. For this reason, marketers themselves must be fluid and dynamic with the changing times. However, how can you differentiate yourself from the pack when using the same strategy or communications mediums that the entire [...]
5 Digital Marketing Tips to Keep in Mind When Marketing for Seniors If you thought that marketing in the digital age is for the young, think again. In today’s world, 60 is the new 40! Seniors, comprised of the post-World War 2 Baby Boomer generation, have some astonishing statistics to their credit, which include, but are not limited [...]
Marketing the Holiday Season The holiday season is upon us and you know what that means? Marketing efforts are at an all-time high as we near the end of the calendar year. Every year beginning with Halloween, product-driven campaigns permeate radio, television, print, and more recently, social media. Consumers happily – depending on who you [...]
Brand Integrity: How to be Political Without Taking a Stance Every four years the American political climate heats up, revealing starkly contrasting views on a variety of issues. Presidential, gubernatorial, and municipal elections are collectively held the second Tuesday of November with voters casting ballots for their preferred candidates. This is preceded by months, or [...]
10 Influencers Who Have An Active Presence On Social Media Establishing your brand’s presence on social media — especially when you are a new player — can be extremely difficult. To elaborate, it’s difficult to establish notoriety without the backing of powerful influencers in your industry. Influencers are key thought leaders for big brands [...]
Facebook Unveils New-Old Marketplace: 4 Essentials You Need To Know Facebook re-launched its Marketplace feature recently, and it’s been in the news for all the wrong reasons. Drugs, adult services, and firearms have been bought and sold on the Marketplace. Justly, the feature has been earning its fair share of flak worldwide. Currently available in [...]
Seven Ways To Increase Your Customer Engagement On Social Media Take a moment and try to imagine the worst case scenario for your social media strategy. Is it amassing a huge potential customer base? Or is it gaining enough traffic to your website? In truth, while user engagement may not have crossed your mind, it [...]
