Hiring the Right Digital Marketing Director In the current advertising world, the position of Digital Marketing Director has developed quite the industry mystique. To start, you may have heard a number of associated names like, Content Manager Content Strategist Chief Content Officer Content Marketing Manager Chief Story-Teller [...]
‘The Greatest Movie Ever Sold’ Remains A Poignant Documentary for Marketing Agencies Documentarian Morgan Spurlock began an arduous trek into the advertising industry when he began a project entitled, The Greatest Movie Ever Sold. Infamous for his 2004 Academy Award Nominated film, Super Size Me, Spurlock was spurned by over 500 industry executives. The [...]
Want To Be A Contender? Build A Brand, Not A Logo You may be asking yourself, "Why do you need a brand when you have a loyal customer base and recurring revenues"? Or maybe you find yourself saying, "My brand is fine. I already have a logo." While a logo is a necessary component [...]
Culture Well, well, well- how perfect is this; According to Merriam-Webster, culture is the word of the year for 2014. So let's talk about culture: It is what we talk about regularly here at TalenAlexander. (Company Culture that is.) We think culture where you work, matters- more than anything. We've all done our time [...]
