The 7 Elements to Effective Brand Storytelling We’ve listed The 7 Elements to Effective Brand Storytelling. Use the Legend included in this post along with the corresponding numbers to define the narrative. John was upset he failed his midterm exam, and embarrassed because he was benched from sporting competitions. In order to participate, he must improve [...]
A Lazy Marketer's Guide To Brand Content What do you know about branded content? If that caused a pause — don’t worry — you probably know more than you think. But to be clear, let’s clearly define the term, branded content. By definition branded content is, A form of advertising, which uses content generation to [...]
Are You Creating Content or Storytelling? Storytelling is a part of human nature. Whether written, spoken orally, or recorded visually — the latter of which has been the case in the past century. Storytelling is essential to documenting history and communicating with humankind. In the advertising industry, the art of storytelling fell out of favor [...]
