7 Insights for the 2016 Summer Olympic Games

7 Insights for the 2016 Summer Olympic Games The Rio Olympics are fully underway, with over 34 counties having already placed athletes atop the podium. We’re sure you’ll be watching as the games continue, but while you enjoy the action in the stadiums and sporting arenas, have a look at [...]

Utilizing the Power of Emotion in Olympic Advertisements

Utilizing the Power of Emotion in Olympic Advertisements The 2016 Summer Olympics are set to start this August 5th in Rio de Janeiro, Brazil. It is the first time a South American nation is going to host the games with 10,500 athletes from 205 different countries taking part in them. Over a period of 17 days, there will be [...]

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