7 Crazy Examples Of Limited Edition Marketing  

7 Crazy Examples Of Limited Edition Marketing Scarcity sells. This is an age-old belief leading brands — especially for luxury goods — to churn out limited edition products year after year. This marketing strategy is used by companies internationally and there are examples aplenty of brands who have made an effort to capture [...]

Brand Integrity: How to be Political Without Taking a Stance

Brand Integrity: How to be Political Without Taking a Stance Every four years the American political climate heats up, revealing starkly contrasting views on a variety of issues. Presidential, gubernatorial, and municipal elections are collectively held the second Tuesday of November with voters casting ballots for their preferred candidates. This is preceded by months, or [...]

To What Do We Attribute Brand Success In The Fast Food Industry?

To What Do We Attribute Brand Success In The Fast Food Industry? As reported by Franchise Help, the fast food industry generates revenue of more than $570 billion. In 2015, revenue alone in the United States reached $200 billion. Compare this with a revenue of $6 billion in 1970 and it is evident there has been tremendous growth in the [...]

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