Medical Equipment Supplier Saw A 118% Surge In Organic Traffic via Comprehensive SEO & Content Strategy
Learn how we helped this medical equipment supplier scale their online presence and attract 118% more organic traffic within 3 months.
SEO • CONTENT STRATEGY
How We Did It
Challenge
MedSource Imaging is a third-party provider for hologic mammography systems, parts and services for healthcare centers. They wanted to increase their product sales and grow their customer base in the USA through targeted marketing. Because of their niche business model, the results of their marketing efforts like SEO have been negligible.
Approach
We developed an SEO and content strategy backed by comprehensive keyword research and competitor analysis to improve their rankings for competitive and sales driven keywords. Our main focus was targeting low competition keywords for easy wins, and posting more content to send SEO signals that Medsource Imaging is an industry authority.
Results
In the first quarter of working with the TA, MedSource saw a 118% increase in relevant organic traffic to its website, 74% increase in user engagement, and 158% increase in page views. This indirectly led to an increase in leads and sales for the company.
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Medsource Imaging
Marina, Director of Marketing
“I’m thrilled about our collaboration and confident we’ll deliver great results for MSI.”
