100% YoY Increase in Conversions Through Strategic SEO & PPC for Recycling Company
Learn how this B2B custom recycling company doubled their conversion rates for two consecutive years by leveraging fresh content, an optimized website, and effective PPC ads.
PPC • SEO • WEB DEVELOPMENT
How We Did It
Challenge
eFACTOR3, a custom recycling company, was struggling to generate quality leads from its website. The company’s marketing team was tasked with developing and implementing a strategy to increase conversions and organic traffic.
Approach
We began by analyzing the current traffic, conversions, and marketing strategy. We identified several areas where improvements could be made, such as the relevant keywords and strategy.
Then, implemented a comprehensive SEO strategy to improve the company’s website ranking in search engine results pages (SERPs). We simultaneously launched paid search/PPC campaigns to generate leads for the products they want to focus on. Based on traffic analytics, we also determined a redesign was needed to make the site more user-friendly.
Results
Our efforts resulted in a dramatic 100% YoY increase in quality conversions, a 56% increase in organic traffic, and a 51% decrease in CPC within two years. Within the first year, we saw a 275% spike in conversions.
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eFACTOR3
Liz Roberts, Director of Marketing
“TalenAlexander treats our brand as if it were their own. Their assistance is consistently helpful, communicative, and innovative in every marketing endeavor. Their contributions have been instrumental in successfully redesigning our website, producing our first corporate video, bolstering our SEO and digital ads, among so many other things. Working with them is incredible, and we recommend them to any company seeking to enhance their brand and marketing efforts.”
