Challenge
Diversified Specialties, a steel manufacturer of industrial sprockets, spur gears, and pulleys, has been around since 1974 and relied solely on traditional marketing. This limited the number of incoming leads and restricted their business within their local geography. So, they were planning to leverage an online presence to generate new leads and expand their US customer base in order to scale their business further.

Approach
We designed an intuitive, SEO-friendly website and performed market research to identify the keywords that are most likely to generate leads for their business. We then developed a hybrid marketing strategy that included both organic search engine optimization (SEO) and search engine marketing (SEM).

Results
Our efforts resulted in a 62% increase in organic traffic and a 78% increase in quality leads within our first year. And we continue to see growth to this date.