7 Reasons Why Email Marketing Is Alive and Kicking!
Some marketers believe that email is of no use in the age of instant communication due to the social media uprising. While others embrace it and use email marketing in their existing PR strategies. Needless to say, marketers can sometimes be very fickle!
To set the record straight, we’re letting these statistics do the talking:
Let’s take a look at some more reasons why email marketing may not rule the roost, but is very much alive and kicking!
1. Rising Number of Emails Sent and Received
As of 2015, the total number of emails sent and received on a daily basis was a staggering 205 billion. This figure is slated to grow on an average annual rate of 3% in the next four years. By the end of 2019, it will reach over 246 billion.
This confirms the fact that there are people (and a lot of them) who use emails to communicate.
2. Numerous Email Marketing Software Is Available
There is no lack of email marketing software available online at affordable rates. MailChimp, Constant Contact, Vertical Response, Benchmark, Aweber, MailerLite, GetResponse are some of the more popular software choices that are being used by email marketers to boost their campaigns and their bottom line. For instance, by using one of these software applications, they can design beautiful responsive emails, get comprehensive reports, use amazing templates, opt for personalization and auto-response, monitor and track results, etc. This type of software also guarantees security, which is one more reason to use them.
Everyday there are new email marketing companies being added to the roster only because there is a steady demand for the same. Think of it this way – why would people keep building software and marketers using them if email marketing was a dying tactic?
3. More Email Accounts Are Accessed Via Mobile Device Than Desktop
Did you know that more email is read by people on their mobile devices as opposed to desktops? In fact, statistics say that 55% of email is opened on a mobile device. A 2014 statistics onMarketingland states that – 49.5% of email were opened on a smartphone, 16.8% on a tablet. Of the 66% of total emails opened on mobile, 58% was on an Apple device and about 7 % on Android devices.
Like hips, he statistics don’t lie. With the increase of mobile device usage, it is a given that people use them to check their emails. More often than not, mobile users check their email the first thing in the morning.
4. Email Marketing Is A Cost-Effective Option
One of the most lucrative reasons why marketers vouch for email marketing is the fact that it is way more affordable than direct mailers, print adverts, OOH (Out-Of-Home), PPC (Pay-Per-Click) and even social media to an extent. All that they need to do is to work towards creating emails that can make an impact on their subscribers and make them inch towards the sales funnel.
5. Users Prefer Emails To Commercial Communications
From keeping track of the complaints filed with an eCommerce firm to sending an acknowledgement of receipt for a gift card on winning a contest, the types of business communication can be many. It helps consumers keep a track on their communication; they can always refer to the email thread for future communications. It provides them a seamless experience.
According to MarketingSherpa, 72% of the consumers confirmed that they prefer using email to communicate with companies they do business with. 61% of them say that they like to receive promotional emails on a weekly basis. 28% of them wanted them even more frequently. In fact, a survey also found that 90% of business people use email as much, or more than they did last year.
This hints that email communication is always going to be a pivotal part of business communications.
6. Emails Are Easy To Track and Analyze
Marketers who have a well-structured email marketing campaign can easily keep a track and analyze the emails sent. For instance, they can monitor when and who are reading the email, clicking on the links in it or taking any other call-to-action. This helps them create the next email in a more effective manner, which can be customized to suit their targeted users’ requirements and interests.
7. Email Segmentation Guarantees Maximum ROI
Email segmentation is all about targeting individual users. It is an often-used strategy by marketers, who want to successfully convert subscribers such as those who opt for receiving newsletters. For this purpose, they leave no stones unturned to ensure that the content delivered over the email is personalized. Hubspot lists out some of the reason why email segmentation is a beneficial step in email marketing. The segmentation can be just about anything under the sun: gender, purchase habits, geo-location, devices used to read and respond to the emails and even weather!
To segment like a pro, begin by collecting information about the users on your email list. This includes knowing subscribers’ locations, their demographics, their buying behavior and so on and so forth. Even the simplest call-to-actions taken by them viayour website, is important in determining the segments. Similarly, you can review and analyze their purchase history to get a better perspective. There are numerous email reporting tools and software, which were already mentioned above and you can use them to create reports.
These are just a handful of reasons that support the fact that email marketing is still in the game. The internet is flooded with more reasons and even more statistics in its support. Now is the best time to amplify your email marketing campaign and make the most of the opportunity that it provides. What is your take on email marketing? Let us know by leaving a comment.
If want to take your email marketing to the next level but want help from the professionals, let us know. We’d love to help you grow your business.