Note: While “Das Auto” is one of the most memorable taglines of the brand, it was scrapped recently. Interestingly, the company is now using the same tagline as the brand name in the international circuit.
The Buck Stops Here, Henry Truman
Image Source: https://upload.wikimedia.org/wikipedia/commons/c/cb/Buckstopsherefrontsmall.jpg1
As the Presidential Election campaigns in the USA become heated up, the presidential candidates are coming up with their own slogans such as – “Make America Great Again!”, “A Future To Believe In” and “Hillary For America”. Obama too, had quite a few slogans to his credit. But there is one slogan or motto, which we need to discuss here.
Passing the buck is an expression, which means passing the responsibility to someone else. A derived form of the original expression was famously used by American President Henry Truman. He had a sign on his desk in the White House office with the words – “The Buck Stops Here”.
The sign was a gift from a prison warden to the President and he referred to it on more than one occasion.
“You know, it’s easy for the Monday morning quarterback to say what the coach should have done, after the game is over. But when the decision is up before you — and on my desk I have a motto which says The Buck Stops Here’ — the decision has to be made.”
“The President–whoever he is–has to decide. He can’t pass the buck to anybody. No one else can do the deciding for him. That’s his job.”
Such was the impact of the words on the sign that it became associated with him and also became the motto of the U.S. Naval Aircraft Carrier USS Harry S. Truman.
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