What Are The Secret Ingredients To Marketing Success?

Happy Friday the 13th! While we’re always game for expanding on the benefits of content marketing, we’ve decided to switch up our format.

There is a great deal of misunderstanding by business owners (and marketers) when we talk about digital marketing. We typically think of ads as artistic abstractions: graphic design, color palette, themes, storytelling style, etc. However, we rarely think in terms of hard science. Yes, there is a method to the madness.

While generating visually stunning and informatively accurate posts is important, it’s not all that matters. Creating a post that falls into the dead-zone known as, [internet] usersub — user submitted. The success of your marketing campaign isn’t something left up to pure subjectivity. There is an industry for companies who specialize in gathering analytic data from across your social channels. In other cases, such as ours at TalenAlexander, we incorporate this service as well and perform in-house data collection.

Once you’ve collected this data you can begin to form a strategy that is both based on art & science (physical and social). Consciously working on these aspects of your campaign and strategy will maximize your returns. Through carefully monitored content distribution, you will have measurable gains/losses in social engagement. Having this data on hand, you can further refine your strategy while simultaneously becoming more comfortable with your brand and establish a following among your target audience.

So, how does one go about gleaning any insight from this information?

You must test the strength of your social networks against empirical data by,

  • Applying research

    1. Target Audience
    2. Tone
    3. Media Outlets
  • Recording benchmarks

    1. Engagement Level
    2. Shares
    3. Conversions
    4. Visits

Happy Friday the 13th! While we’re always game for expanding on the benefits of content marketing, we’ve decided to switch up our format.

There is a great deal of misunderstanding by business owners (and marketers) when we talk about digital marketing. We typically think of ads as artistic abstractions: graphic design, color palette, themes, storytelling style, etc. However, we rarely think in terms of hard science. Yes, there is a method to the madness.

While generating visually stunning and informatively accurate posts is important, it’s not all that matters. Creating a post that falls into the dead-zone known as, [internet] usersub — user submitted. The success of your marketing campaign isn’t something left up to pure subjectivity. There is an industry for companies who specialize in gathering analytic data from across your social channels. In other cases, such as ours at TalenAlexander, we incorporate this service as well and perform in-house data collection.

Once you’ve collected this data you can begin to form a strategy that is both based on art & science (physical and social). Consciously working on these aspects of your campaign and strategy will maximize your returns. Through carefully monitored content distribution, you will have measurable gains/losses in social engagement. Having this data on hand, you can further refine your strategy while simultaneously becoming more comfortable with your brand and establish a following among your target audience.

So, how does one go about gleaning any insight from this information?

You must test the strength of your social networks against empirical data by,

Infographic