Five Digital Marketing Tactics to Hit A Homerun Everytime

In 2016, marketing in the digital space has become a force to be reckoned with against traditional (legacy) media outlets. It’s no longer uncommon to view a sponsored ad on Facebook, Twitter, and more recently, Instagram — each platform initially being created as a social network.

That’s not to say marketers everywhere aren’t looking to run ad campaigns on television, newspapers, and billboards — instead it is to denote the conjunction between media landscapes. From tangible to intangible, marketing efforts are visible in politics, entertainment, sports, education, medicine, etc.

It’s not to say that media makes the world go round, but instead that marketing helps spread ideas, technology, and information. That being said, the digital landscape has provided far more autonomy for industry specific branding strategy — without heavy federal regulation by agencies such as the FCC, musicians, politicians, athletes, scholars & academics, and  more have taken to the “Wild Wild Web.”

To further elaborate, have a look at this compilation of banned television ads.

While television continues to have a global reach and radio airwaves maintain a last line of communication in the case of catastrophic events, web and mobile space is the medium of the current social landscape — and it doesn’t look as if that’s changing anytime soon.

Competition from more established brick-and-mortar organizations and reputable legacy media firms, start up businesses and new age media agencies have found a way to level the playing field — the aforementioned entities have created withstanding wealth which remains a leg up for small budget marketing campaigns.

Furthermore, when you enter the digital space you must take these factors into account. It’s important to use tested, tried and true social, mobile, and web strategy to put your brand ahead of your competitors. While some of you may be joining the digital revolution late, don’t worry.

At TalenAlexander we’re all for leading the rebellion against legacy media and for that reason, we offer you Five Digital Marketing Tactics to Hit A Homerun Everytime.

1. Social Media with Spirit

Oops, that was a typo. We mean social media with spirits. Millions of Americans everyday love to unwind with a drink or two during “Happy Hour.” Bars, pubs, and restaurants alike market after hours drinking and socializing.

Some of your best business connections may have come after a dose or two of liquid courage — it’s not uncommon for salesmen to wine and dine potential clients/investors with a night on the town. In fact, in areas of the world such as Spain a mid-day siesta is common practice — in 2011 German unions called for a re-institution of the siesta.

So why not loosen up those Twitter fingers with a little bit of the sauce — some of the most profound tweets have come from the bottom of a bottle.