Are You Making One of These 10 Common Mistakes That Will Kill Your Social Media Campaign?

Social media is booming like never before and with millions of subscribers using services like Facebook and Twitter every day, it is not surprising that it has become the ubiquitous marketing channel for every brand.

At TalenAlexander, we have been watching this trend ever since it was a hatchling and like many online marketing teams out there we’ve graduated from being naïve rookies to highly trained professionals. The dozens of social media marketing mistakes we encountered, and learned from, have acted as stepping stones to our success, and here we are to elucidate the don’ts of a successful social media campaign.

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  1. Subscribed to Many, but Active on None

This is the most common mistake committed by marketing professionals and brands! Just because there are so many websites doesn’t mean you have to sign up with all of them. Ever heard of QQ or Qzone? Maybe. According to a detailed survey by Statista, these websites have more than 600 million active users. Now you might be tempted to create a profile on them, but unless your target audience is active on these sites there is no need to create a profile and leave it inactive–  this could inadvertently hurt brand value.

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  1.    Redirecting Inquiries

While a customer care center is an integral part of every company, a survey by JD Power & Associates claims that over two-third of the digital population is inclined towards using social media platforms for getting queries answered. However, redirecting a customer’s question or claim to the customer care personnel from social media means precious time is wasted and you will probably have an irritated customer on your hands. Be it via Facebook, Twitter or Instagram, it’s important to respond and close the loop at the point of contact.

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  1.    Slow Response

Our team at TalenAlexander always has specific instructions to never delay a response– it being positive or negative hardly matters! We follow a strict responder memorandum within our team as well as with our clients which is what you should be doing as well. A HubSpot survey confirmed that 61% of internet users search for products online and when they have a query, they tend to look for answers on social media platforms rather than an official website or a call center, which is why it is mandatory to keep responses quick and to the point.  

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