8 Ways to Get Others to Retweet Your Content
Over the years Twitter has continued to grow their audience and engagement.For those still on the fence about whether or not to jump on the Twitter bandwagon, here are some statistics from Search Engine Watch, which hint at the massive popularity (and future growth) of the Global social media platform.
But everything isn’t hunky dory for the platform. Recently, Twitter was the news again for bringing about some (controversial) changes, which includes a Facebook-style algorithm-based timeline and the 10,000 character limit. Like any news that makes waves in the digital marketing world, there was a lot of buzz surrounding these updates.
And yet, the magic of this social media channel is far from fading for content marketers, who are keen to make the most of the new features and updates, which include but are not limited to:
Many Twitter users consider this updated timeline to be a rip-off of Facebook’s Timeline, Twitter’s algorithm-based timeline is more on the lines of resurrecting the ‘while you were away feature’. Instead of tweets lists arranged according to the time, you get to see tweets that are recommended by the platform.
However, designed for users to catch up on tweets that are more inclined towards their interests, the revamped timeline could actually make people Tweet and Retweet more, giving a boost to real-time engagement.
It may take a while for businesses to figure out how the algorithm works and how they can make it to the list of recommended tweets. But once they are there, the chances of getting their tweets retweeted becomes manifold.
Twitter Cards are a marketers’ delight. They can be used to attach high-quality media to Tweets and drive traffic to a business’s website. Summary, app and player card are some of the variants, which Twitter brings to the table and can significantly affect the conversion rates for businesses.
So, maybe, if businesses were to take advantage of the cards and revamped their tweets in the whole ‘card format’, then it may capture their target audience’s attention.
“I heart you” got a new meaning on Twitter!
The star icon for ‘favoriting’ tweets has been changed to hearts. This small, but significant move in the interface was aimed at making Twitter easier to use for newbies. With competitors Facebook, Pinterest and Instagram adopting this universal icon to show interest or like for posts, Twitter won’t be left out.
This provides a green signal to marketers, who want to reach out to their newer target audience members, who have just started using the platform.
The entire prospect of user engagement on social media makes marketer rub their hands in glee and Twitter polls adds to their excitement. They are among the best things to happen on Twitter as they facilitate conversations and opinion sharing or generating quick feedbacks. This holds true for retweeting the poll as well.
GIFs are ruling the internet and Twitter in particular. Now, it is easy for users to share GIFs in their tweets and DMs. Because of their interesting nature and scope for experimentation, GIFs make the perfect ‘retweet material’.
These are some of the new features of Twitter, which call for a rich user-experience.
The statistics and the potentials of this platform make it a favorite with content marketers. They look forward to using it to boost conversions and subsequently, sales.
As a part of their promotional strategies, they ensure that the content created, be it images, GIFs, videos, blogs, white papers, ebooks, podcasts etc. is shared or retweeted to the max.
Here are some of the steps that they take in this direction:
Twitter may lag behind its counterparts in terms of growth, but it still has a large base of users and loyal followers. This is why, it still makes sense for content marketers to use the platform to promote their content and explore ways to increase the retweets. What’s your take on this? Do share your opinion on the topic with us. We’re all ears!