8 Best Commercial Spots of 2016 So Far, and What Makes Them Special
Commercial spots do not generate impressions, but instead they leave impressions. Being so, they are a wonderful tool to reach out to a wide variety of people and their advantages are manifold: 1) They introduce your product in the market, 2) gain your audience’s attention, 3) enhance the goodwill of your brand, and 4) showcase best practices product production.
The year 2016 has not been a disappointment in terms of wonderful television spots, and while some ads utilize humor, others have established well-known characters or sentimental content to appeal to the target audience. Keeping that in mind, here are TalenAlexander’s picks for 8 Best Commercial Spots of 2016 that will leave you laughing, crying, and feeling uplifted enough to engage with the brand.
1. Wix.com
Anyone who watches this spot will not be able to resist smiling, as Kung Fu Panda is arguably one of the cutest Dreamworks animated characters. His appeal goes beyond children, but a wider spectrum, including adults (parents) who recognize him as a suitable character/animated feature for their children to watch. Utilizing this knowledge, Wix.com animation creating a winning commercial spot.
Using Kung Fu Panda as a mascot for their software, Wix.com has done a wonderful job of keeping their viewers hooked to see what the adorable character is up to. What is special about this advertisement is that it promotes both Wix’s software, as well as, the film’s franchise. It’s a great example of a symbiotic relationship and co-branding effort, where each organization benefits from the other.
2. Dove
There’s an old saying that”Beauty is skin deep,” and this spot a real eye-opener. What makes this commercial spot by Dove special is the manner in which it addresses the beauty standards issue its target audience faces. The brand has a finger on the pulse of its audience and provides a wonderful solution — instilling confidence.
When you really think about it, beauty products are often used because people think they are not beautiful enough, yet this advertisement turns the whole notion upside down.
Dove values real beauty and enlightens their viewers by expanding, or rewriting, the standards of beauty. This commercial spot ensures that viewers and brand loyalists alike are able to identify with a common problem. Ultimately, Dove empowers their audience and broadens their perspective not only of beauty, but of themselves.
3. Adidas
The phrases used in this Adidas commercial spot — “First never follows” and “Imagine always being first”– entices viewers with visions of ideal scenarios. This ad instills a sense of power, which is exactly what the brand wants to do in the athletic apparel industry. Adidas wants to showcase how its products can help you to move towards achieving your championship dreams, and they do so by using the message of being invincible.
What makes this ad special is the way it is focused on its target audience — young, athletically inclined. Everything from the actors (Pogba, Ozil, Suarez) featured, the language (First never follows) used, and background music (ranging around 130 BPM), each element utilized are identifiable by the millennial generation.
4. Apple
The phrases used in this Adidas commercial spot — “First never follows” and “Imagine always being first”– entices viewers with visions of ideal scenarios. This ad instills a sense of power, which is exactly what the brand wants to do in the athletic apparel industry. Adidas wants to showcase how its products can help you to move towards achieving your championship dreams, and they do so by using the message of being invincible.
What makes this ad special is the way it is focused on its target audience — young, athletically inclined. Everything from the actors (Pogba, Ozil, Suarez) featured, the language (First never follows) used, and background music (ranging around 130 BPM), each element utilized are identifiable by the millennial generation.
5. Doritos
Humor has long since been used in advertising, and Doritos has mastered comedy with it’s annual Crash the Super Bowl Ad contest. Have a look at the 2016 commercial spot (featured above) which is simply hilarious. What’s special about this spot is the manner in which it utilizes humor to keep audiences watching. While silly, the cute animals and simple script are a successful strategy for advertisement.
6. Google
Google is well known for its sentimental advertisements that will often leave you in tears. In viewing this particular commercial spot, we see that Google helps millions of people overcome language barriers. While the Google brand is synonymous with innovation and quirky names, they are huge promoters of inclusion — it is their inclusive culture that has lead to such great innovation.
In this spotlight on a family of Syrian refugees, Google highlights the challenges families face under hardship. The tech brand’s translation software has been a solution to helping the family featured, as well as, millions of people worldwide start anew in a foreign land. It reassures the audience that you’ll always have a friend in Google no matter where you are.
7. Coca – Cola
This ad is perfect for all the action junkies who love to sit on the couch and watch Sci- Fi flicks all day. This commercial spot by Coca-Cola enlists the help of popular Marvel comic-book characters to promote their product — it’s the second co-branding effort on our list.
What makes this ad really special is the proven popularity of the Marvel characters in print, film, and television. Content creator at Coke and Marvel already had a target audience whom they were engaged with, making this ad instantly click-worthy.
8. Clash of Clans
A product you create might be good to you, but unless people know about it, it is of no use. The makers of the game, Clash of Clans, realized this and have made extensive efforts to create commercial spots that resonate with their target audience. What’s special about this ad is the way in which it makes the game seem real, even personal. It also gives a bit of comic relief between the animated action sequences when the father (Academy Award Winner, Christoph Waltz) is seen reading a bedtime story to a grown man.
And that’s our list.
All of these commercial spots have been carefully created to ensure that you keep thinking about them, long after you’ve viewed them. If you want to create your own commercial spots, these are some of the best examples of how to go about doing so.
The increasing number of screens owned by general public, including TV, mobile phones, laptops, and tablets, have increased the scope of advertisement visibility exponentially. So get on the bandwagon, what are you waiting for?
