6 Lessons We Learned From Brand Failures Over The Years

The New Coke fiasco of The Coca-Cola Company is a well-known incident in the folklores …or rather the “cokelores” of the marketing world. This is a popular example of brand failure (due to poor market research), and there is a lot to learn from it. But then again, this is not the first and definitely not the only mistake committed by the the Coke brand. In fact, many well-know brands has made some big branding mistakes. Here are some lessons learned from some of these brand failures.

Controversial T-Shirt from Zara

Clothing biggie Zara received a lot of flak for introducing a new line of children’s t-shirt. The t-shirts featured blue and white horizontal stripes and a six-pointed yellow star, which bore strong resemblance to uniforms worn by Jewish prisoners in the concentration camps during the Nazi Holocaust.

Naturally, Zara had to face the wrath of social media gods which was quickly  followed by an apology from the clothing chain and withdrawal of the stock from all its stores – both online and offline.





Lesson learned: The lesson here is to never shy away from admitting your mistake or turning away from negative comments that come from customers. As horrible as this error was, the clothing company did apologize/ admitted that they were in the wrong. At the end of the day, that is what mattered.

Logo Redesign by GAP

Brands and their logos go hand in hand. It represents the brand and helps it establish a connection with the target audience. This is the reason why logo design holds special importance in marketing. But what happens when logos change and what impact does it have on customers? An interesting example is that of clothing company Gap