5 Great Tips to Ace Marketing to Millennials

What do the Spice Girls, The Titanic (film), E.T., Pokémon, Windows, and David Beckham all have in common? In one word the answer is – Millennials.  Born between 1977 and 2000, the Millennial generation primarily occupies space in higher education institutions and/or workforce.  According to Forbes, their earning potential and tremendous purchasing power have made their dollars heavily sought by marketers.

For instance, take a look at some key data provided by Millennial Marketing:

  • Millennials comprise 25% of the U.S. population.
  • Up to 50% are interested in making a purchase if that product or service supports a cause.
  • Millennials are more likely support brands that go beyond their bottom line.
  • About 37% are ready-to-pay while shopping, and are willing to pay extra for a quality product.
  • An estimated 40% seek opportunities to co-create products with brands.
  • Up to 70% of millennial customers share feedback with brands.
Millennial Qualifiers

Reviewing these figures, it’s clear that luring Millennials into the sales funnel requires an extraordinary effort from marketers. Here are a few tips to help you become more effective in targeting Millennials.

5 Tips to Ace Marketing to Millennials

1. Give Them Something New