10 Influencers Who Have An Active Presence On Social Media
Establishing your brand’s presence on social media — especially when you are a new player — can be extremely difficult. To elaborate, it’s difficult to establish notoriety without the backing of powerful influencers in your industry.
Influencers are key thought leaders for big brands and they advocate for a brand, business, product, or service. It is through the “voice” of influencers that brands gain attention by recommendation (word-of-mouth), ultimately resulting in increased conversions. This is why marketers target influencers first and foremost,and then opt for other Customer Engagement Tactics.
So, today we’ve curated a list of Top 10 Influencers on Social Media from various walks of life.
1. Bill Gates
Don’t be surprised to see Microsoft founder Bill Gates on this list as he’s rapid ascending the influencer ladder in the social media sphere. The visionary leader is now a co-chair of the Bill and Melinda Gates Foundation, and publishes regularly on LinkedIn. Gates’ posts are mostly related to his philanthropic work, trending news, medical science, and books, among others. Gates has also developed a strong presence on Twitter, and needless to say, his number of followers astounding. His success in the social media realm can be attributed to his success as a business owner and creative in the tech world — Gates is idolized the world over by those wishing to follow in his footsteps.
“Marketers have to strike a balance between supporting their business objectives and not causing any kind of consumer backlash. The right time is after Halloween. It lets marketers maximize the four weeks of November before Black Friday and Cyber Monday, and give them all of December for their holiday messaging.” – Susan Cantor, President at Red Peak Group
2. Guy Kawasaki
Guy Kawasaki’s Twitter bio reads,
“Mantra: I empower people. Chief evangelist of @Canva. Author of thirteen books. Former chief evangelist of Apple.”
That definitely suffices for the man that has authored the definitive guide on wealth management (Rich Dad, Poor Dad) while amassing a Twitter following of 1.49 million. The Silicon Valley venture capitalist is best known for his books on marketing and introducing the term “evangelist” in his marketing of Apple’s Macintosh line of computers.
3. Emma Watson
British actress Emma Watson is the next on our list, having risen to fame starring in the Harry Potter film franchise. Apart from work as an actress, Watson is a United Nations Global Goodwill Ambassador and a feminist. Watson is inspiring people around the world — 23 million followers on Twitter — to do great work by giving back. It’s a purpose we fully support at TalenAlexander, and we look forward to seeing the change sparked by Ms. Watson in the future.
4. Randi Zuckerberg
Mark Zuckerberg’s sister, Randi Zuckerberg, is another well-known influencer on the block. The elder Zuckerberg has amassed a following of 1.7 million followers on Facebook, all the while juggling multiple roles. Radio personality, television, host, author, Broadway actress, producer, entrepreneur. Zuckerberg formerly served as a Forbes panelist Fox and is the founder of Zuckerberg Media. So, naturally her wisdom on social media is incredibly valuable.
5. Kylie Jenner
When we talk about followers and influencers on social media, it’s tough to not to include the Kardashian-Jenner clan. Collectively, the family has billions of followers worldwide across different social media platforms and have cemented themselves as social media influencers. But even when concerning their individual profiles, the Kardashian-Jenner family still command a considerable following. Take the Kylie Jenner for instance, whose following on Instagram is a staggering 77 million users. If you were to go through her profile, you’ll find that each of her posts easily earn more than 1,000,000 likes!Unfortunately, the Kardashian-Jenner’s fame and notoriety on social media make them targets, as Kim was recently robbed on a trip to France.
6. Martha Stewart
Martha Stewart has become a household name, literally, at one point owning a line of home goods available at large retailers. The well-known and controversial personality gained success early on through her television program and other business ventures like her magazine, Martha Stewart Living. Stewart has now developed a strong presence on social media — YouTube, Instagram, and Pinterest. Stewart’s namesake company was acquired in 2015 by Sequential Brands, nonetheless she continues to offer advice to followers on home improvement projects.
7. Ellen Degeneres
Following up, we have comedian and talk show host Ellen Degeneres is easily the most-likable of all influencers on our list. Boasting a Twitter following of 62 million, going through her tweets are an absolute delight. It’s easy to see why Degeneres is media darling — And we’d give anything to be featured in one of her tweets! What about you?
“NoOne” Maisie Williams is a digital native on social media. The Game Of Thrones star is humble, yet humorous, and sit shows in the content of her Twitter timeline and Instagram newsfeed. And currently, Williams has 1,000,000 followers on Twitter, eclipsed only by her even greater following of 4 million on Instagram.
These are just a few picks from recognizable leading influencers on social media. Have you got any others? How about an influencer whose brand aligns with your own? If you’re looking to learn more about how you can create connections with influencers, contact us at TalenAlexander!