The Optimal Social Media Management Platform for Your Marketing Consulting Agency

As a marketing agency that advises 25+ clients, each with their own distinct campaigns and social objectives, our paramount goal was to find the ultimate management tool that could be customized to fulfill our clients’ requirements with unparalleled excellence.

And so began an extensive exploration into our quest for the optimal social media management tool that could cater to both our agency’s requirements and our clients’ needs. We conducted a thorough search (with the help of Google) to find a tool that could effectively address our clients’ demands while remaining within a reasonable budget. You may wonder why purchasing a management tool for your social platforms is necessary. Well, these tools offer the ability to schedule posts, track engagement, generate monthly metrics reports, and oversee the creation of cohesive social brands, all from a single platform, eliminating the need to navigate between multiple social sites. In the long run, this can save you, your company, and your clients valuable time and money. Now that we have captured your attention, let us present our top three recommendations…

Talen Alexander - The Optimal Social Media Management Platform for Your Marketing Consulting Agency

1) Sendible

Although Buffer.com (which we did not ultimately choose, but we’ll explain why later) ranked Sendible as the top social media management tool for advertising agencies with multiple clients, there are a few factors to consider. Sendible offers competitive pricing, starting at $29/month for personal management and escalating to approximately $249/month for business use. One notable feature of Sendible is the ability to create fully customizable dashboards tailored to each client’s specific requirements. However, upon reviewing their website, We found that their plans lack detailed information and some of the features that the other two options we will discuss possess. Nonetheless, Sendible does offer a 14-day free trial, allowing you to test their services before committing to a purchase, which has become a standard practice among such tools. Overall, we would rate Sendible at 7.1/10 for its affordability and value in managing multiple clients, while acknowledging the drawback of limited information about plan features.