What You Can Learn From These 4 Brands Killing it on Social Media

What You Can Learn From These 4 Brands Killing it on Social Media American best-selling author, successful entrepreneur, and marketing guru Seth Godin perfectly captives the importance of a company’s social media presence writing, “Marketing is no longer about the stuff you make, but about the stories you tell.” While just about every individual utilizes [...]

A look at Art and Marketing through Product Placement

A look at Art and Marketing through Product Placement Whether or not you notice, at some time or another while viewing a movie or television program there are subtly placed ads. These paid for endorsements are known as product placement and differ from commercials in that they’re woven into the fabric of the story you’re being [...]

Coloring Outside The Lines: RCA Expands The Broadcast Spectrum

Coloring Outside The Lines: RCA Expands The Broadcast Spectrum On this day in history (1953), the FCC approved the regulations for commercial broadcast to black & white-color compatible television sets. RCA CT-100 To whom do we accredit this advancement in broadcast communications? The Record Corporation of America, better known as RCA. The [...]

The High Concept Marketing Strategy That Broke Box Office Records

The High Concept Marketing Strategy That Broke Box Office Records On this day in history (2001) the first of the Lord of the Rings Trilogy, directed by Peter Jackson, debuted in theaters. via AddisonRecorder.com The film was a box office success in the domestic market, as well as, the foreign market. [...]

Dr. Christiaan Barnard and The Emerging Bionics Market

Dr. Christiaan Barnard and The Emerging Bionics Market On this day in history (1967), the first human heart was transplanted by South African doctor, Christiaan Barnard. Barnard's leap in medical innovation has had a lasting impact not only in medical science, but the medical industry. The outspoken South African passed away in 2001, [...]

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