What You Can Learn From These 4 Brands Killing it on Social Media American best-selling author, successful entrepreneur, and marketing guru Seth Godin perfectly captives the importance of a company’s social media presence writing, “Marketing is no longer about the stuff you make, but about the stories you tell.” While just about every individual utilizes [...]
A look at Art and Marketing through Product Placement Whether or not you notice, at some time or another while viewing a movie or television program there are subtly placed ads. These paid for endorsements are known as product placement and differ from commercials in that they’re woven into the fabric of the story you’re being [...]
Take Our Daughters and Sons to Work Day Take Our Daughters And Sons To Work Day is a 501(c)(3) non-profit educational program in the United States, Canada and Australia that revolves around parents taking their children to work for one day. The program/date was created in 1992, originally as Take Our Daughters [...]
Happy Birthday Rosa Parks Today we celebrate the birthday of The First Lady of Civil Rights and The Mother of the Freedom Movement, Rosa Parks, an iconic figure in the Civil Rights movement. Parks in her act of not giving up her seat became an international icon of resistance and agent of change. At the time of [...]
Happy Birthday CNN On this day in history (1981), CNN (Cable News Network) premiered on New Year's Eve; on January 1, 1982 CNN launched a sister network, CNN2, now known as HLN or Headline News. Founded by media mogul Ted Turner, CNN was the first news network to provide 24-hour news coverage. As of February [...]
Pirate Radio Crews Plunder For Airplay On this day in history (1967), Pirate Radio Pegasus began broadcasting off the coast of New Zealand. What is Pirate Radio? Pirate radio generally describes the unlicensed (illegal or unregulated) broadcast of FM radio, AM radio, or short wave signals over a wide range. In some [...]
Coloring Outside The Lines: RCA Expands The Broadcast Spectrum On this day in history (1953), the FCC approved the regulations for commercial broadcast to black & white-color compatible television sets. RCA CT-100 To whom do we accredit this advancement in broadcast communications? The Record Corporation of America, better known as RCA. The [...]
The High Concept Marketing Strategy That Broke Box Office Records On this day in history (2001) the first of the Lord of the Rings Trilogy, directed by Peter Jackson, debuted in theaters. via AddisonRecorder.com The film was a box office success in the domestic market, as well as, the foreign market. [...]
Dr. Christiaan Barnard and The Emerging Bionics Market On this day in history (1967), the first human heart was transplanted by South African doctor, Christiaan Barnard. Barnard's leap in medical innovation has had a lasting impact not only in medical science, but the medical industry. The outspoken South African passed away in 2001, [...]
Polaroid: Film Is Not Dead On this day in history (1948), the first Polaroid Land Camera was sold in a Boston, MA department store. Courtesy of EDN.com Development for the first instant camera began in 1943. After an inquiry from founder Edwin H. Land's 3 year old daughter, the Harvard dropout [...]
