Guest Articles and Videos on CharlotteFive

Question: What’s your favorite tee and why?

Answer: “That’s a tough question, no one’s asked me that before… one would be a “coach” tee. After I graduated high school, I went back and coached my old soccer team. The second would have to be our Buzz Buds shirt we created in collaboration with Larry Johnson and Muggsy himself! This tee not only paid homage to my new home but to one of my heroes growing up.”

You’ve definitely heard all about the hashtag by now. You’ve probably even become the type of person who attaches one to the end of a caption every now and again. But the reason why you should use hashtags may still allude you. If you’re trying to grow a social media presence for your business, you need to know how the hashtag may benefit you.

American best-selling author, successful entrepreneur, and marketing guru Seth Godin perfectly captives the importance of a company’s social media presence writing, “Marketing is no longer about the stuff you make, but about the stories you tell.”

While just about every individual utilizes some platform of social media, every large and successful corporation understands the strategic importance in doing the same.

Have you ever wondered why your PR pitch just wasn’t hitting with journalists? Did you click “Refresh” on your email multiple times, hoping for some reporter to bite?

We’ve all been there. We’ve had out-of-the-ballpark hits and definitely some misses. But after learning from some industry insiders, journalists, and news producers about what makes them want to cover a story, we wanted to share their insight with you.

As a business owner, I know one of your biggest priorities is to make sure your business is getting as much visibility online as possible. One of the best ways to do this (besides having a killer website that is SEO and conversion friendly) is by having a strong social media presence. Depending on your target audience, being active on various social media platforms can help you reach an audience that you would otherwise have a difficult time reaching.

I’ve come to learn that one of the greatest early indicators of success in marketing has been a willingness to adapt. To elaborate, trendspotting is an invaluable skill to marketers in order to reach a target audience. Paying close attention to social media trends in 2017 allows your business to take advantage of the generational shifts in purchasing power.